HOW WE APPROACH BRANDING

We design a brand persona that’s uniquely yours, based on what’s uniquely yours.

We dive deep to fully understand the complex dynamics that shape your business. We study the market, examine competitors, understand your business, products, and goals, as well as study target and existing customer personas. Working with you at predetermined checkpoints, we evolve ideas into solid visual representations to propose brand concepts, taking feedback from stakeholders along the way. The result is a complete visual design system and a compelling brand identity.

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Set up your brand and set it apart.

Engineering a relationship with the customer is a delicate art form. Trust, confidence, affinity, familiarity, and beauty are all essential to consider. The infusion of these elements that make or support buying decisions can be the difference between success and failure. From major government transportation and infrastructure, food and beverage, financial institutions, consumer packaged goods, electronics, and more, Ruckus has been the architect of brands large and small.

We focus on growth from any stage of the company lifecycle. Whether startup or corporate spin-off, new product release, or enterprise refresh, we’ve executed strategic brand developments for more than 100+ companies worldwide.

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A STANDOUT BUSINESS

Is your website’s branding inconsistent or intangible? Your website is the key to a good first impression. Without a cohesive brand identity, your website might not be up to the task. That’s why branding is crucial to designing an effective website.

How we can help

A successful website is one that leverages your brand to connect with your reader. Branding includes the overall look and feel, as well as the tone and content, of your website

Logo.

A good logo communicates your core values and connects with your target personas, all in one concise package. We’ll use our design skills to provide you with a logo and graphic assets that will elevate your brand.

Style guides.

Having a consistent style is crucial to maximizing your brand’s impact. Consumers are less likely to trust brand presences that are all over the place. We’ll help you stay on brand with a style guide.

Voice and Tone.

Words matter — and so do their voice and tone. Different things resonate with different people. At Dotlogics, we’ll help you refine your copy to best connect with your target audience.

Brand Story.

Telling your brand story is your number-one way to get your audience excited about your company. Your brand story needs to be well-defined so that it can drive your strategy. We can help with this.

A strong brand is more than just a logo and tagline. It’s the approach that unifies your company’s messaging and design for better results. Let’s get started.

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