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AccessNow
AccessNow is a global accessibility platform that helps people with disabilities discover, rate, and share accessibility information for places around the world. Through community-driven data, AccessNow empowers more inclusive travel, city exploration, and everyday experiences.
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Project Details
The Ask
The Ask
AccessNow engaged us to improve their website experience with a focus on clarity, inclusivity, and scalability. The key goals included:
- Clearly explain AccessNow’s purpose and impact to first-time visitors
- Support a global audience with diverse accessibility needs
- Make it easy to explore accessibility information and contribute data
- Highlight community participation and real-world impact
- Deliver a clean, approachable design aligned with accessibility best practices
- Ensure performance, responsiveness, and long-term scalability
The Process
The Process
Discovery & Accessibility Strategy
We collaborated with the AccessNow team to understand their users, including people with varying mobility and accessibility requirements. Accessibility was treated as a foundational principle rather than an afterthought.
UX & Information Architecture
We structured the site to guide users quickly to key actions:
- Discover accessible places
- Understand how accessibility is rated
- Learn how to contribute and participate
- Explore the broader mission and impact of AccessNow
Clear navigation, concise content blocks, and intuitive calls-to-action ensured a smooth experience for both new and returning users.
Visual Design
The visual system was designed to feel friendly, inclusive, and trustworthy:
- Simple layouts with strong contrast and legible typography
- Clear iconography and visual cues to support comprehension
- Minimal distractions to keep focus on content and usability
- A design language that reinforces dignity, independence, and inclusion
Development & Performance
The website was built with accessibility and performance in mind:
- Responsive layouts across devices
- Semantic markup to support assistive technologies
- Optimized performance for users on varied connections
- A flexible structure that supports future features and growth
The Result
The Result
The refreshed AccessNow website now serves as a clear and inclusive gateway to accessibility information worldwide.
- Users can easily understand and engage with the platform
- Accessibility data is presented in a clear, approachable way
- Community participation is encouraged through intuitive flows
- The site reflects AccessNow’s mission of empowerment and inclusion
- The platform is ready to scale as the global community continues to grow
The result is a purpose-driven digital experience that removes barriers, amplifies community voices, and supports a more accessible world.
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