Have a project? Get in touch today
Contact us
Georgian College
Georgian College, a leading institution in Ontario, Canada, offers a diverse range of programs across multiple campuses. Recognizing the need to modernize its digital presence, the college embarked on a comprehensive project to refresh its brand, enhance user experience (UX), redesign its website, develop a student self-service portal, and improve overall web development practices.
No items found.
No items found.
Project Details
The Ask
The Ask
The primary objective was to create a cohesive and user-friendly digital platform that reflects Georgian College's commitment to innovation and student success. This involved updating the college's branding to resonate with current and prospective students, streamlining website navigation, and developing a robust self-service portal to facilitate student interactions with academic and administrative services.
The Process
The Process
The project commenced with an in-depth analysis of the existing digital assets and user feedback. Key steps included:
- Brand Refresh: Collaborated with stakeholders to modernize the college's visual identity, ensuring consistency across all digital platforms.
- UX and Web Design: Conducted user research to identify pain points and preferences, leading to the development of intuitive navigation structures and responsive design elements that cater to a diverse user base.
- Web Development: Implemented modern web technologies to enhance site performance, accessibility, and scalability.
- Student Self-Service Portal: Developed a centralized portal allowing students to access academic records, register for courses, and manage personal information seamlessly.
The Result
The Result
The revamped digital ecosystem resulted in a more engaging and efficient user experience. The updated branding received positive feedback for its contemporary appeal. Website analytics indicated increased user engagement, with longer session durations and lower bounce rates. The self-service portal streamlined administrative processes, reducing the workload on college staff and empowering students to manage their academic journey more effectively.
Future Plans
Building on the project's success, Georgian College plans to continuously refine its digital offerings. Future initiatives include integrating advanced analytics to personalize user experiences further, expanding mobile functionalities, and incorporating emerging technologies to support innovative teaching and learning methods
Take a quiz to find out what style will fit your organization
Copyright © Pragmatica inc.
