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PFS Studio Website
PFS Studio is a renowned landscape architecture and urban design firm, recognized for its thoughtful and innovative projects across Canada and beyond. Their work shapes public spaces, waterfronts, and urban environments — so their digital presence needed to reflect the same level of design sophistication and attention to detail that defines their practice.
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Project Details
The Ask
The Ask
PFS Studio approached Pragmatica to redesign and rebuild their outdated website, which no longer met their needs. The site had become difficult to manage, visually outdated, and was cluttered with too many low-value pages. In particular:
- Website management was cumbersome — updating pages and portfolio items required too much effort.
- Design quality was below expectations, falling short of the firm's high standards for aesthetics and precision.
- Portfolio management was problematic, making it hard to showcase their award-winning projects effectively.
- Content bloat — there were many pages generating no traffic, leading to a diluted user experience.
Kelty McKinnon, Principal Partner at PFS, emphasized that the redesign must meet exceptionally high standards of design perfection to reflect the firm’s reputation.
The Process
The Process
Our approach began with a comprehensive UX and information architecture (IA) analysis to streamline the structure and eliminate redundant pages.
Next, we led the design phase, delivering concepts and iterating based on detailed feedback from PFS Studio’s leadership. Their focus on precision guided our process to refine every visual and interaction element.
The project briefly paused while PFS Studio prioritized internal work. Once resumed, we proceeded with:
- Development of the new website on a modern, maintainable platform.
- Rigorous QA and content population to ensure accuracy and consistency.
- Client training — we delivered several hands-on training sessions and produced detailed written documentation, empowering the PFS team to manage and grow their site confidently.
The Result
The Result
The result is a modern, beautifully designed website that reflects PFS Studio’s design ethos and showcases their portfolio in a visually compelling, user-friendly way.
Key outcomes include:
- Streamlined content architecture, reducing page count and focusing user attention on what matters most.
- Easy portfolio management, enabling PFS to add, update, and feature projects without technical hurdles.
- Elevated brand presence, aligning the website with the firm’s reputation for design excellence.
- Empowered internal team, thanks to training and documentation that simplify ongoing updates.
The new site positions PFS Studio with a digital presence worthy of their world-class projects and supports their ongoing marketing and business development efforts.
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