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Vancouver United FC
Vancouver United FC is a community-driven soccer club focused on athlete development, inclusivity, and long-term player growth.
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Project Details
The Ask
The Ask
Vancouver United FC engaged Pragmatica to design and develop a new website that would function as an accessible, compliant, and sustainable digital platform. Key requirements included:
- Establishing a clear and intuitive information architecture to support diverse user groups
- Ensuring equitable access to information and services for all users
- Enabling non-technical staff to manage and update content independently
- Delivering a fully responsive experience across devices and screen sizes
- Aligning the website with WCAG 2.1 Level AA accessibility standards and inclusive design best practices
- Supporting seamless integration with the organization’s existing third-party registration system (Power Up)
- Providing a scalable technical foundation capable of supporting future growth and program expansion
The Process
The Process
Pragmatica began the project with a discovery phase to understand the club’s structure, audiences, and operational needs. We worked closely with club representatives to identify priority content and define how different user groups interact with the site.
Our process included:
- Reviewing the existing site and identifying usability, accessibility, and content gaps
- Defining a clear information architecture for programs, teams, and announcements
- Designing a clean, modern interface aligned with the club’s branding and accessibility best practices
- Developing a flexible CMS setup that allows staff to update content independently
- Implementing and testing integration points with the Power Up registration system to ensure a smooth user experience
- Testing the site across devices and assistive technologies to support WCAG 2.1 compliance
Throughout the project, we maintained close communication with the Vancouver United FC team to ensure the solution aligned with both short-term needs and long-term growth.
The Result
The Result
The new Vancouver United FC website provides a clearer, more professional, and more inclusive digital presence that supports the club’s mission and daily operations.
Key outcomes include:
- Improved navigation and content clarity for families and players
- An accessible website aligned with WCAG 2.1 standards
- Seamless user flow between the website and the Power Up registration system
- Easier content management for club staff
- A scalable foundation that can grow alongside the club’s programs and initiatives
The refreshed site now serves as a central hub for the club’s community and supports ongoing engagement with members and stakeholders.
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