The marketing site originally used a complex templating system and required back and forth communication between teams when they wanted to publish something.
Insurance is an industry with a reputation for being old-school, rigid, and slow to adopt the technology. Newfront Insurance is one of the few companies in the industry that decided to take a modern approach in their work and leverage technology to simplify the experience for clients and brokers.
Advocating for change is never easy, especially in vast and complex industries such as insurance. Having a clear vision and mission from day one helped Newfront not only propose innovative and effective solutions but also transform the industry.
Working alongside a company with a similar mindset and work culture makes communication and collaboration that much easier. From day one, we were able to understand their needs clearly, just as they were able to see how the proposed changes from our side would help.
The biggest gain for Newfront was that they were able to decouple the marketing and product teams. As the dev team explained, their marketing team was finally able to use the CMS on their own, make changes, and have them instantly show up on the site.
The new website simplified their workflow and made it faster, allowing the engineering team to focus on what they do best and build a product.
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