Tourism Montreal
The creativity of some 85 professionals who work together to position Montréal as a leading international-calibre destination on the leisure tourism and business travel markets; The synergy of 900 members, partners and tourism industry stakeholders who collectively aim to maximize the economic benefits of tourism in Montréal and across all of Québec.
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Tourism is an industry with a reputation for being old-school, rigid, and slow to adopt the technology. is one of the few companies in the industry that decided to take a modern approach in their work and leverage creativity to enrich the experience for clients and tourists
Advocating for change is never easy, especially in vast and complex industries such as tourism. Having a clear vision and mission from day one helped Tourism Montreal not only propose innovative and effective solutions but also transform the industry.
Working alongside a company with a similar mindset and work culture makes communication and collaboration that much easier. From day one, we were able to understand their needs clearly, just as they were able to see how the proposed changes from our side would help.
The biggest gain for was that they were able to decouple the marketing and product teams. As the dev team explained, their marketing team was finally able to use the CMS on their own, make changes, and have them instantly show up on the site.
The new website simplified their workflow and made it faster, allowing the engineering team to focus on what they do best and build a product.
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