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SEO gets you ranked. AEO gets you cited.
AEO (Answer Engine Optimisation) is how your organisation gets described, accurately and favourably, when AI tools answer the questions your clients are asking right now.
A dedicated team with an average of 8 years of experience
Most agencies optimise for Google. We optimise for how AI describes you.
How Pragmatica delivers AEO
AI Visibility Audit
We assess how AI tools currently describe your organisation, what ChatGPT says about you, where Perplexity cites you, and whether Google AI Overviews include you in relevant queries. We identify gaps between how you present yourself and how AI tools understand you.
Structured Data Implementation
We implement JSON-LD schema markup across your website. Organisation, LocalBusiness, FAQPage, Service, and Article schema, giving AI tools explicit, machine-readable signals about who you are, what you do, and who you serve. This is the highest-impact AEO action available.
FAQ Content Strategy
We identify the specific questions your audiences are asking AI tools about your services, your sector, and your competitors — and build content that answers those questions directly and authoritatively. Question-format headings followed by complete answers are the format AI tools are designed to parse and cite.
Citation Building
AI tools cross-reference information about your organisation across multiple sources. The more credible sources confirm consistent facts about your business, the more confidently AI tools describe and recommend you. We build your citation profile across Canadian industry directories, sector publications, and authoritative third-party platforms.
AI Visibility Monitoring
We track how frequently your organisation is cited across ChatGPT, Perplexity, Gemini, and Google AI Overviews using Profound AI citation tracking. Monthly reporting shows citation frequency, description accuracy, and competitive benchmarking against peer organisations.
What We Deliver
Every Pragmatica AEO engagement includes
JSON-LD Schema Markup
Over 60% of Canadian web traffic is mobile. Every site is designed mobile-first and tested across all devices and screen sizes before launch.
FAQ Content Audit and Creation
Accessibility is a design default, not an add-on. We build inclusive sites that serve every user, meet legal requirements, and rank better in search.
NAP Consistency Audit
Title tags, schema markup, heading structure, and FAQ sections built for both Google and AI tools like ChatGPT, Perplexity, and Google AI Overviews.
Citation Building
We recommend the right platform for your needs — Webflow for most marketing sites, WordPress for large-scale content operations.
AI Visibility Monitoring via Profound
Your team leaves knowing how to manage content independently. We provide training, documentation, and post-launch support as standard.
Integrated SEO and AEO Strategy
Fast, clean code built to pass Google's performance benchmarks — LCP, INP, and CLS — from day one.
Why Canadian organisations invest in AEO now
We have been designing websites in Vancouver and Toronto since 2004, long enough to have seen every design trend arrive and fade, and to know which principles hold constant. We are recognised by The Manifest as one of Vancouver's most reviewed web agencies.
No competition yet
Every engagement starts with a structured discovery phase. We understand your goals, audience, and content before a single pixel is designed.
AI search is growing fast
WCAG 2.1 AA compliance is built into every project — not charged as an extra. Accessible design is just good design
Integrated with SEO
For non-profits, healthcare, and government organisations: we build and host on Canadian infrastructure, keeping data on Canadian soil.
Sector-specific expertise
Most of our clients have been with us for five years or more. We are a partner invested in your growth, not a vendor who disappears after launch.
Don’t just take our word for it
See what clients have to say about working with Pragmatica
" We have received numerous compliments on our new site and it is a vast improvement over our previous webpage!"
Dale Nicholson
President, Canadian Hydrographic Association
"Our website is amazing, we are so looking forward to continuing working with Pragmatica's outstanding team!"
Kim Gonzalez
Project Manager, Pediatric Cardiac Critical Care Consortium
"The designs have been very well received by the board and website visitors"
Nick Ainsworth
Board Member, British Columbia Psychological Association
"Thanks to Pragmatica, our new website is looking great!"
Kelty McKinnon
Principal, PFS Studio
"We are delighted with the new website and the ongoing commitment and assistance we have received from Pragmatica."
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Libby Cutress
Marketing Manager, Elevated Signals
"There isn't a section layout that we don't like and that the design works for the everyday person and it works for the targeted client focus as well"
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Jodi Walker
Guardian Healthcare, Manager
Frequently asked questions
What is AEO and how is it different from SEO?
SEO helps your website rank in Google's traditional search results. AEO — Answer Engine Optimisation — helps your organisation get cited in AI-generated answers from tools like ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot. In a Google results page you compete for one of ten positions. In an AI-generated answer, your organisation is either cited or it isn't. Both matter in 2026, and the strategies are largely complementary.
How long does it take to see results from AEO?
Structured data implementation typically produces measurable AI visibility improvements within 4–12 weeks. Content and citation changes take longer — 2–4 months for meaningful movement in how AI tools describe your organisation. We track citation frequency monthly via Profound AI citation monitoring so you can see exactly what's changing and when.
How much do AEO services cost in Canada?
Pragmatica offers AEO as an integrated service alongside SEO. Ongoing monthly retainers combining AEO and SEO start from $1,500/month. One-time AEO audits and structured data implementation projects range from $2,000–$6,000 depending on site size and scope. We provide a fixed-price proposal before any work begins.
Which AI tools does Pragmatica optimise for?
We optimise for all major AI tools that Canadian businesses and their audiences use: ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot, and Gemini. We track citation performance across these platforms using Profound's AI citation monitoring, which provides monthly reporting on how frequently your organisation is cited and how accurately it is described.
Is AEO relevant for Canadian nonprofits and healthcare organisations?
Particularly so. Funders, grant committees, procurement officers, and major donors increasingly use AI tools to research and evaluate organisations before making contact. When someone asks ChatGPT "which Canadian web agency builds accessible websites for nonprofits," or asks Perplexity "who does healthcare web design in Vancouver," the organisations with strong AEO signals appear in those answers. For nonprofits and healthcare providers, AI visibility directly affects credibility, discoverability, and ultimately funding and client acquisition.
Does my organisation need AEO if we already do SEO?
Yes — SEO and AEO are complementary but distinct. Your SEO work improves your Google rankings. AEO work improves how AI tools understand and describe your organisation. Many of the signals overlap — quality content, structured data, and credible citations help both — but AEO requires additional steps that traditional SEO does not cover, including FAQPage schema, Organisation schema, and AI-specific citation building.
