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A redesign that starts with
strategy, not assumptions
We redesign underperforming websites for Canadian nonprofits, healthcare, and purpose-led organizations. SEO-safe migrations, accessibility built in, no overlay widgets, no broken redirects. 20+ years of doing this properly.
A dedicated team with an average of 8 years of experience
Most agencies start a redesign by rebuilding from scratch, We start by figuring out what is already working.
A redesign process built on clarity without a guesswork
Discovery & Strategy
Every project begins with a deep dive into your organization who you serve, what you need visitors to do, and where your current digital presence is falling short. We map user flows and information architecture before touching visual design.
UX Design & Wireframing
We design the structure and logic of your website before applying visual style. Wireframes establish layout, navigation, content hierarchy, and conversion paths, ensuring design decisions serve users, not just aesthetics.
Visual Design
With the UX foundation in place, we apply your brand identity to every element: typography, colour, imagery, spacing, and motion. We design to WCAG 2.1 AA standards as a default, ensuring your site is beautiful and inclusive.
Platform Development
We build primarily on Webflow and WordPress. Choosing the right platform for each client based on their content needs, team capabilities, and long-term maintenance requirements. We don't have a preferred platform; we have a preferred outcome.
Launch & Handoff
We configure your site for SEO and AEO before launch and train your team to manage content independently, and we stay available after launch.
What We Deliver
Every Pragmatica redesign engagement includes
Responsive & Mobile-First Design
Over 60% of Canadian web traffic is mobile. We redesign with mobile-first principles and test across every device and breakpoint before launch, even if your old site never did.
WCAG 2.1 AA Accessibility
Accessibility is the new baseline, not a bolt-on at the end. We redesign to WCAG 2.1 AA standards, which means real compliance with AODA and ADA, not an overlay widget that fakes it.
SEO-Safe Migration
The biggest redesign risk is losing search rankings. We map every URL, preserve content equity, set up redirects properly, and keep your traffic intact through launch. Plus schema and FAQ structure built for AI search tools.
Platform Migration
Stuck on an outdated CMS? We migrate to the right platform for your team. Webflow for most marketing sites, WordPress for large-scale content operations. Content moves cleanly, nothing gets lost in the move.
CMS Training & Handoff
After launch, your team owns the new site. We provide training, documentation, and post-launch support so updates do not require calling us every time something needs to change.
Core Web Vitals Performance
Fast, clean code built to pass Google's performance benchmarks (LCP, INP, CLS) from day one. Most redesigns we audit fail Core Web Vitals before we touch them.
Built for Canadian organisations that need to get it right
We have been designing websites in Vancouver and Toronto since 2004. Long enough to have seen every design trend arrive and fade, and to know which principles hold constant. We are recognised by The Manifest as one of Vancouver's most reviewed web agencies.
Strategy before pixels
Every engagement starts with a structured discovery phase. We understand your goals, audience, and content before a single pixel is designed.
Accessibility as standard
WCAG 2.1 AA compliance is built into every project. Accessible design is just good design
Canadian data residency
For non-profits, healthcare, and government organisations: we build and host on Canadian infrastructure, keeping data on Canadian soil.
Long-term partnerships
Most of our clients have been with us for five years or more. We are a partner invested in your growth, not a vendor who disappears after launch.
Don’t just take our word for it
See what clients have to say about working with Pragmatica
" We have received numerous compliments on our new site and it is a vast improvement over our previous webpage!"
Dale Nicholson
President, Canadian Hydrographic Association
"Our website is amazing, we are so looking forward to continuing working with Pragmatica's outstanding team!"
Kim Gonzalez
Project Manager, Pediatric Cardiac Critical Care Consortium
"The designs have been very well received by the board and website visitors"
Nick Ainsworth
Board Member, British Columbia Psychological Association
"Thanks to Pragmatica, our new website is looking great!"
Kelty McKinnon
Principal, PFS Studio
"We are delighted with the new website and the ongoing commitment and assistance we have received from Pragmatica."
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Libby Cutress
Marketing Manager, Elevated Signals
"There isn't a section layout that we don't like and that the design works for the everyday person and it works for the targeted client focus as well"
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Jodi Walker
Guardian Healthcare, Manager
Frequently asked questions
How much does a web design project cost in Vancouver or Toronto?
Pragmatica's website redesigns typically range from $20,000 to $80,000, depending on size, content migration scope, and platform. Standalone audits start around $2,500. We provide a detailed proposal up front, including the cost of ongoing maintenance, not just the build.
Which platforms and technologies does Pragmatica support?
We are platform-agnostic but expert in industry-leading tools. Our development capabilities include Webflow, WordPress, React, React Native, Node.js, and PHP. For redesigns specifically, we typically migrate clients off legacy Drupal, custom-built sites, or aging WordPress installations onto whatever platform best fits how their team actually works.
Does Pragmatica provide data residency and compliance for Canadian organizations?
Yes. We help Canadian organizations meet strict privacy and data residency requirements through every redesign. We design and manage digital platforms that ensure sensitive data stays on Canadian soil and remains under Canadian control, which is essential for government, non-profit, and healthcare partners.
How long does a web design project take?
A typical redesign takes ten to twenty weeks from kickoff to launch, depending on content scope and review cycles. The audit phase is two to four weeks. We provide a detailed milestone timeline up front and use structured approval checkpoints so nothing slips.
How does Pragmatica ensure website accessibility compliance?
We go beyond automated tools. Pragmatica provides manual accessibility audits as part of every redesign and rebuilds sites to meet WCAG 2.2 standards. The focus is on real-world usability for all users, identifying gaps that overlay widgets and automated scanners miss.
Does Pragmatica work with non-profits and mission-driven organizations?
Yes. Pragmatica specializes in redesigning sites for non-profits, foundations, and purpose-led organizations to amplify their impact through better digital strategy. We understand the unique challenges of the NPO sector, including stakeholder management, donor engagement, and the need for highly accessible, transparent communication.
