Alexa G.

I'm the Content Management Lead at Pragmatica. I lead editorial strategy, content production, and AI search optimisation work for the Canadian nonprofits, healthcare providers, and purpose-led businesses we serve from our Vancouver and Toronto studios. After 20 years in Canadian web, what I care about most is content that actually helps the reader and shows up when they need it — in Google, in Bing, and in the AI tools that increasingly answer their questions.